Going West is a style blog about an art and fashion loving Iowan, transplanted into not-so-simple California. 

Going West was originally a personal blog and in August 2009 transitioned into a digital record of Jennie's style and outfits as she continues to develop her personal style and experiment with clothing, colors, trends and fashions that work best with her body type.

Jennie’s style can change from day to day, but she loves to keep things simple and chic or rock’n’roll. Her writing often focuses on the events of your average 20-something and how she dresses for the occasion, all while confronting styling challenges presented by her height, body type and budget.